PPC stands for “Pay Per Click“. Pay Per Click is an instant way of getting hits to your site by paying (normally Google) an agreed upon amount each time an advertisement is “clicked” (not each time your ad is displayed).
Working closely alongside you, we will setup the most relevant keywords, keyword phrases, keyword groups, or categories in which you want your advertisements to appear.
PPC basically works on a ‘highest bid’ basis, in which whoever offers the most money for a relevant advertisement will generally be listed first. So, in some areas (loans, holidays, laptops, etc) PPC can get expensive. However, often this is justifiable as its a cost that factored into the cost per sale/service. It’s also an excellent way to get instant hits and sales whilst you wait for the organic listings to take hold, allowing your site to arrive at the top of Google naturally.
Benefits to PPC
When you setup a PPC campaign, you can control the traffic. While a new website takes time to rank well in the search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.
Unlike organic search listings, with PPC you control the information displayed and where the visitor is directed on your website.
A final benefit to PPC listings are the opportunities for geographic/international exposure. Organic search listings vary in different geographical regions. With PPC you control where you are seen.