PPC stands for “pay per click“. Pay per Click is a instant way of getting hits to your site by paying (normally google) an agreed upon amount, each time an advertisement is “clicked”, not each time your ad is displayed.
Working closely alongside you we will setup most relevant keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear.
In its basic explanation it works on a ‘highest bid scenario’ who ever places the most money for a relevant advertisement will generally be listed first so in some areas (loans, holidays, laptops etc) PPC can get expensive, but often this is justifiable as its a cost that factored into the cost per sale/ service and it is also an excellent way to get instant hits/sales in whilst you wait for the organic listings to take hold and arrive at the top of google naturally.
Benefits to PPC
When you setup a PPC campaign you can control the traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.
Unlike organic search listings you control the information (ie. description) and where the visitor is directed on your website. a final benefit to PPC listings is the opportunities for geographic/international exposure. Organic search listings vary in different geographical regions. With PPC you control where you are seen.
